Sarah Wawira Njogu
B2B Sales & SaaS Pipeline Growth
Six years turning cold pipeline into closed revenue for global B2B SaaS teams — prospecting, discovery, qualification, and handoff, run with CRM discipline across remote, multi-market environments.
Nairobi, Kenya · Remote
Results-driven, quota-minded, and fluent in the full sales cycle — from first touch to signed handoff.
Track record includes lifting prospect engagement by 25%, cutting lead response times by 40%, and growing enterprise pipeline coverage by 35% through structured outreach and CRM discipline. Skilled across prospecting, discovery, qualification, and account-team handoff, with strong cross-functional collaboration and a 98% customer satisfaction record. Now seeking roles at the intersection of sales and customer experience — where pipeline generation meets retention, and where closing a deal is the start of the relationship, not the end of it. I bring the instincts of a closer and the discipline of someone who has owned support tickets, CRM data, and renewal conversations, and I’m looking for a team that wants both.
Professional Experience
2022 — 2026- Coordinated 8 high-quality discovery sessions per week for admissions officers across distributed teams by evaluating incoming enquiries and standardising asynchronous intake processes.
- Increased prospect engagement rates by 25% across global markets through structured multi-touch outreach and consultative communication.
- Reduced lead response times by 40% in Salesforce CRM by auditing pipeline activity and automating task reminders for account managers.
- Qualified prospective client inquiries via direct calls and virtual interactions to ensure optimal alignment with institutional offerings.
- Executed hybrid client engagement events to build brand credibility and foster long-term customer relationships.
- Sustained a 95% First-Contact Resolution rate across global time zones, delivering multi-channel technical support via phone, live chat, and email.
- Reduced customer ticket resolution times by 30% through systematic diagnostic protocols for primary and secondary platform users.
- Elevated customer satisfaction scores to 98% by authoring detailed support documentation and delivering personalised troubleshooting.
- Partnered with engineering and product teams to report recurring system bugs affecting multi-tenant software installations.
- Generated 15 qualified enterprise sales opportunities monthly across a distributed virtual team via targeted outreach campaigns in Salesforce and Outreach.
- Boosted account retention indicators by 20% through structured follow-up routines and proactive support during early prospect lifecycle stages.
- Expanded total addressable contact coverage by 35% across key accounts using LinkedIn Sales Navigator and Qualified.com data enrichment.
- Synthesised performance metrics into weekly, monthly, and quarterly reports for senior leadership to optimise account management approaches.
- Executed 40 outbound diagnostic calls per day, expanding customer contact outreach and generating a 15% increase in client demo conversions.
- Improved client onboarding completion rates by 25% by conducting live product demonstrations and tailored follow-up consultations.
- Dispatched 50 targeted promotional emails daily across Florida and Georgia markets while coordinating outbound communications remotely.
Skills & Tools
Core stackCore Skills
Tools & Platforms
Education & Credentials
Laikipia University, 2019Certifications & Training
- Introduction to Sales ManagementAlison, 2023
- Technical Support FundamentalsGoogle, 2023
- Global Outsource & Offshore Professional TrainingLABUSA, 2023
- Diploma in Customer ServiceAlison.com, 2020
- Digitisation of Data TrainingAdepts Technologies, 2022
- Business Communication — Fundamentals of Business WritingAlison, 2020